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itwbennett writes Facebook has made several acquisitions over the years to help advertisers target their ads and extend their reach. Custom Audiences is one such targeting tool, allowing retailers to match shoppers in their stores with their accounts on Facebook. It's often done through an email address, phone number or name. Facebook won't give hard numbers, but there seems to be a lot of matching going on. For decades, marketers have been trying to understand more about what's happening at the point of sale, 'so their systems are really robust at capturing a strikingly large amount of transactions,' says Brian Boland, Facebook's VP of advertising technology.
69 comments | about a week ago
Rambo Tribble writes A new report claims that almost a quarter of the "clicks" registered by digital advertisements are, in fact, from robots created by cyber crime networks to siphon off advertising dollars. The scale and sophistication of the attacks which were discovered caught the investigators by surprise. As one said, "What no one was anticipating is that the bots are extremely effective of looking like a high value consumer."
190 comments | about two weeks ago
New submitter stephenpeters writes The AdNauseam browser extension claims to click on each ad you have blocked with AdBlock in an attempt to obfuscate your browsing data. Officially launched mid November at the Digital Labour conference in New York, the authors hope this extension will register with advertisers as a protest against their pervasive monitoring of users online activities. It will be interesting to see how automated ad click browser extensions will affect the online ad arms race. Especially as French publishers are currently planning to sue Eyeo GmbH, the publishers of Adblock. This might obfuscate the meaning of the clicks, but what if it just encourages the ad sellers to claim even higher click-through rates as a selling point?
285 comments | about two weeks ago
HughPickens.com writes Frédéric Filloux reports at Monday Note that two groups of French publishers, the GESTE and the French Internet Advertising Bureau, are considering a lawsuit against AdBlockPlus creator Eyeo GmbH on grounds that it represents a major economic threat to their business. According to LesEchos.fr, EYEO, which publishes Adblock Plus, has developed a business model where they offer not to block publishers' advertisements for remuneration as long as the ads are judged non-intrusive (Google Translate, Original here). "Several criteria must be met as well: advertisements must be identified as such, be static and therefore not contain animation, no sound, and should not interfere with the content. A position that some media have likened to extortion."
According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community's, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."
698 comments | about two weeks ago
An anonymous reader writes that the recent IP advisor to Prime Minister David Cameron has laid some of the blame for the recent Sony hack at the feet of ISPs. Meanwhile, it's reported that Sony is close to officially blaming North Korea. As the fallout from the Sony hack continues, who is to blame for the leak of movies including Fury, which has been downloaded a million times? According to the UK Prime Minister's former IP advisor, as 'facilitators' web-hosts and ISPs must step up and take some blame. Mike Weatherley MP, the recent IP advisor to Prime Minister David Cameron, has published several piracy reports including one earlier in the year examining the advertising revenue on pirate sites. He believes that companies with no direct connection to the hack or subsequent leaks should shoulder some blame. 'Piracy is a huge international problem. The recent cyber-attack on Sony and subsequent release of films to illegal websites is just one high-profile example of how criminals exploit others' Intellectual Property,' Weatherley writes in an email to TF. 'Unfortunately, the theft of these films – and their subsequent downloads – has been facilitated by web-hosting companies and, ultimately, ISPs who do have to step-up and take some responsibility.' Weatherley doesn't provide detail on precisely why web-hosts and ISPs should take responsibility for the work of malicious hackers (possibly state-sponsored) and all subsequent fall out from attacks. The theory is that 'something' should be done, but precisely what remains elusive."
216 comments | about two weeks ago
Andreas Kolbe writes The latest financial statements for the Wikimedia Foundation, the charity behind Wikipedia, show it has assets of $60 million, including $27 million in cash and cash equivalents, and $23 million in investments. Yet its aggressive banner ads suggest disaster may be imminent if people don't donate and imply that Wikipedia may be forced to run commercial advertising to survive. Jimmy Wales counters complaints by saying the Foundation are merely prudent in ensuring they always have a reserve equal to one year's spending, but the fact is that Wikimedia spending has increased by 1,000 percent in the course of a few years. And by a process of circular logic, as spending increases, so the reserve has to increase, meaning that donors are asked to donate millions more each year. Unlike the suggestion made by the fundraising banners, most of these budget increases have nothing to do with keeping Wikipedia online and ad-free, and nothing to do with generating and curating Wikipedia content, a task that is handled entirely by the unpaid volunteer base. The skyrocketing budget increases are instead the result of a massive expansion of paid software engineering staff at the Foundation – whose work in recent years has been heavily criticised by the unpaid volunteer base. The aggressive fundraising banners too are controversial within the Wikimedia community itself.
274 comments | about two weeks ago
mpicpp sends this report from the Houston Chronicle:
"Hundreds of thousands of people who bought the handheld gaming console PlayStation Vita are in line for a partial refund from Sony because of questionable claims in its advertising. The Federal Trade Commission said Tuesday it had reached a settlement with Sony Computer Entertainment America, the U.S.-based arm of the PlayStation business, over advertising claims that the government contended were misleading.
As part of the proposed settlement, Sony will provide refunds to those who bought the PS Vita console before June 1, 2012. They'll be eligible for either a $25 cash or credit refund — or a $50 merchandise voucher from Sony. ... Among the claims challenged by the FTC: That the pocket-sized console would revolutionize gaming mobility by allowing consumers to play their PlayStation 3 games via "remote play" on the console anywhere with a Wi-Fi connection, [and] that people could engage in "cross-platform" play by starting a game on a PlayStation 3, pausing it, and continuing the game with the PS Vita from where they left off. Not really true, the FTC said.
60 comments | about three weeks ago
mpicpp writes with news that Yahoo will soon become the default search engine in Firefox. Google's 10-year run as Firefox's default search engine is over. Yahoo wants more search traffic, and a deal with Mozilla will bring it. In a major departure for both Mozilla and Yahoo, Firefox's default search engine is switching from Google to Yahoo in the United States. "I'm thrilled to announce that we've entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop," Yahoo Chief Executive Marissa Mayer said in a blog post Wednesday. "This is the most significant partnership for Yahoo in five years." The change will come to Firefox users in the US in December, and later Yahoo will bring that new "clean, modern and immersive search experience" to all Yahoo search users. In another part of the deal, Yahoo will support the Do Not Track technology for Firefox users, meaning that it will respect users' preferences not to be tracked for advertising purposes. With millions of users who perform about 100 billion searches a year, Firefox is a major source of the search traffic that's Google's bread and butter. Some of those searches produce search ads, and Mozilla has been funded primarily from a portion of that revenue that Google shares. In 2012, the most recent year for which figures are available, that search revenue brought in the lion's share of Mozilla's $311 million in revenue.
400 comments | about 1 month ago
mrspoonsi writes: New York City announced today it has picked the companies that will deliver the technology behind its deployment of free, gigabit Wi-Fi to pay phone stations throughout the city. The LinkNYC stations will also include charging outlets, touchscreen displays that interface with city services, and free U.S. calling. It will be funded through advertising. Construction will begin in 2015, and officials expect up to 10,000 stations to be installed before it's done.
106 comments | about a month ago
An anonymous reader writes According to a lawsuit filed Friday in a New York court, when Jeremy Zielinski signed up for Time Warner Internet service after seeing an ad that it was $34.99 a month, he didn't expect his first bill to be more than $94. He didn't expect he'd have to fight for weeks to resolve it. And he didn't expect that, Time Warner's next step would be to sell him faster speeds, not bother to tell him his modem couldn't handle them, send him a bill anyway, then demand that he drive to the local office at his own expense to get a compatible modem. So he's taking the cable giant to court, accusing it of false advertising and deceptive business practices. While a lone individual fighting in court against the second largest cable company in the world certainly doesn't have the odds in his favor, this could get interesting. According to the complaint, he opted out of TWC's binding arbitration clause a few days after he opened his account, so he might have a shot of keeping this issue in real court. Stay tuned for more.
223 comments | about a month ago
First time accepted submitter Biswa writes YouTube launched its ad-free subscription music service called MusicKey. today. From the TechCrunch article: "YouTube finally unveiled its subscription music service today, and in some ways it’s very much like existing streaming music services, especially since it comes bundled with Google Play Music All Access. But YouTube Music Key also very much not like other streaming music services, because of the ways in which music is (or rather isn’t) defined on YouTube. One of the first questions I had about Google Music Key was how the company would define what kind of content from YouTube gets included: Would a home-shot cover of a Black Keys song with 253 views be as ad-free as the official music video for the original? Or was this a private club, designed for the traditionally defined music industry? Turns out, the nature of what Music Key encompasses is somewhat of a moving target, and the limited beta access that will initially gate entry to the service is in part due to that variability."
105 comments | about a month ago
Krystalo writes: In addition to the debut of the Firefox Developer Edition, Mozilla today announced new features for its main Firefox browser. The company is launching a new Forget button in Firefox to help keep your browsing history private, adding DuckDuckGo as a search option, and rolling out its directory tiles advertising experiment.
327 comments | about a month ago
November 4th will be election day in the U.S. Though the presidential race is still forming, this midterm election has lots of close races that may give a hint about the likely outcome in 2016. Many pundits and pollsters see a strong chance that Republicans will gain a majority in the Senate in Tuesday's election. Think of the discussion attached to this post as the place to discuss the election: candidates, political advertising, voting technology, and the wisdom of voter ID laws. If you are voting, this chart of poll closing times might be useful. (And, as with the similar post from 10 years ago today, you can take a look at the current poll to see what the Zeitgeist looks like for Slashdot readers, and mentally fill in the past tense, if you're one of the many early voters; not much room in the poll question field.)
401 comments | about a month and a half ago
Bennett Haselton writes: Social networking company Ello has converted itself to a Public Benefit Corporation, bound by a charter saying that they will not now, nor in the future, make money by running advertisements or selling user data. Ello had followed these policies from the outset, but skeptics worried that venture capitalist investors might pressure Ello to change those policies, so this binding commitment was meant to assuage those fears. But is the commitment really legally binding and enforceable down the road? Read on for the rest.
153 comments | about 2 months ago
An anonymous reader writes: Verizon Wireless, the nation's largest wireless carrier, is now also a real-time data broker. According to a security researcher at Stanford, Big Red has been adding a unique identifier to web traffic. The purpose of the identifier is advertisement targeting, which is bad enough. But the design of the system also functions as a 'supercookie' for any website that a subscriber visits. "Any website can easily track a user, regardless of cookie blocking and other privacy protections. No relationship with Verizon is required. ...while Verizon offers privacy settings, they don’t prevent sending the X-UIDH header. All they do, seemingly, is prevent Verizon from selling information about a user." Just like they said they would.
206 comments | about 2 months ago
Social media site Ello is presented as the anti-Facebook, promising an ad-free social network, and that they won't sell private data. Today, they've also announced that Ello has become a Public Benefit Corporation, and that the site's anti-advertising promise has been enshrined in a corporate charter. The BBC reports on the restrictions that Ello has therefore entered into, which mean the site cannot, for monetary gain,
While that might turn off some potential revenue flows (the company says it will make money by selling optional features), as the linked article points out, it hasn't turned off investors; Ello has now raised $5.5 million from investors.
167 comments | about 2 months ago
mrspoonsi writes Google has announced changes to its search engine in an attempt to curb online piracy. The company has long been criticised for enabling people to find sites to download entertainment illegally. The entertainment industry has argued that illegal sites should be "demoted" in search results. The new measures, mostly welcomed by music trade group the BPI, will instead point users towards legal alternatives such as Spotify and Google Play. Google will now list these legal services in a box at the top of the search results, as well as in a box on the right-hand side of the page. Crucially, however, these will be adverts — meaning if legal sites want to appear there, they will need to pay Google for the placement.
160 comments | about a month ago
An anonymous reader writes: On Friday, the controversy surrounding Anonabox reached its zenith with Kickstarter officially canceling the project's funding campaign. Anonabox began with a modest goal of $7,500, but quickly reached its goal 82 times over. Then funders and interested parties began to scrutinize the project's claims, and that's when the project ran into trouble. From hardware that wasn't actually custom-made to software that didn't actually fulfill promises of privacy-focused routing on the internet, the facts regarding Anonabox proved that it was in blatant violation of Kickstarter's rules against false advertising. This project clearly failed, but if the support it initially garnered is any indication, the public is hungry for easy-to-use technology that encrypts and anonymizes all personal internet traffic.
76 comments | about 2 months ago
ZahrGnosis writes I'm in the midst of a rather lengthy job interview; something I haven't done for some time as I've worked as a contract employee with a much lower barrier to entry for years. Recently, I've started patenting some inventions that are applicable to my industry. One hope is that the patents look good to the prospective employer on a resume, but I don't want them to take the existing IP for granted as part of the deal. I'm worried I have the wrong attitude, however. My question is, how should I treat licensing of the patent as a topic with respect to the topic of my employment? Should I build the use of my patented ideas into my salary? Should I explicitly refuse to implement my patented IP for the company without a separate licensing fee? If I emphasize the patent during the interviews without the intent to give them the IP for free, is that an ethical lapse — a personal false advertising? At the same time, when I work for a company I feel they should get the benefit of my full expertise... am I holding back something I shouldn't by not granting a de-facto license while I work for them? I perceive a fine balance between being confrontational and helpful, while not wanting to jeopardize the job prospect nor restrict my ability to capitalize on my invention. Thoughts?
224 comments | about 2 months ago
minstrelmike writes If we give up all our privacy on-line for contextual ads, then how come so many of them are so far off the mark? Personal data harvesting for contextual ads and content should be a beautiful thing. They do it privately and securely, and it's all automated so that no human being actually learns anything about you. And then the online world becomes customized, just for you. The real problem with this scenario is that is we're paying for contextual ads and content with our personal data, but we're not getting what we pay for. Facebook advertising is off target and almost completely irrelevant. The question is: Why? Facebook has a database of our explicitly stated interests, which many users fill out voluntarily. Facebook sees what we post about. It knows who we interact with. It counts our likes, monitors our comments and even follows us around the Web. Yet, while the degree of personal data collection is extreme, the advertising seems totally random.
249 comments | about 2 months ago